To sustain our domestic market leadership position and become a global provider of building products and solutions, with a commitment to producing support Green Building & Habitats by supplying environment-friendly products, and following green and safe practices.


  • To enhance long-term shareholder value
  • To make environmentally friendly products that exceed customer expectations
  • To establish a corporate culture that drives engagement, learning, teamwork, adaptability, improvement and innovation
  • To meet high standards in corporate social responsibility, safety, health and environmental practices


  • Moral & Ethical Principles
  • Care & Respect
  • Apolitical & Non- Bureaucratic
  • Responsibility & Accountability
  • Fair & Transparent
  • Integrity & Trust